Headquartered on Martha's Vineyard, Norton Point makes premium sustainable ocean plastic eyewear for the adventure spirited. This promotional video was created to advertise Norton Point's recent partnership with the Georgia Aquarium to benefit ocean conservation.
We worked alongside the project's director and editor, Breton Carasso, to enhance the production's text graphics with simple and consistent motion animation while staying true to Norton Point's brand.
The final edit uses motion, fades, and focus shifts to accompany the message while still flowing seamlessly with the accompanying video and drone footage.
The color scheme and font matches the branding and 2017 portfolio of Norton Point.